Words & Stuff

       You probably keep hearing your friends talk about Bitcoin, but maybe you still aren’t quite sure what it is and don’t want to ask your friend to explain it AGAIN. So let’s try to break it down. Bitcoin is known as a cryptocurrency. These currencies are a virtual form of money that can only be exchanged over the internet. Although the word “coin” is in the name, and the logo is an actual coin itself, there are no physical elements to cryptocurrency, it is all digital. Bitcoin was the first of its kind. It was launched in 2009 by a pseudonymous user who goes under the name Satoshi Nakamoto. It was built on the principles of computer science, cryptography, and a trustless system that would eliminate the need for a central bank.       Satoshi Nakamoto developed Bitcoin to be a secure open-source software that users could exchange money through with anonymity. Instead of a bank to back it up, users control the ledger through a peer-to-peer netwo...

       When it comes to soda products, Coca-cola has been dominating the market for over a century. Seeming l y it has managed to stay on top all this time without any difficulty. While Coke is a brand whose product can sell itself, it still takes a lot of planning to keep up with the ever-changing world and the ebb and flow of product demand. Even when there are close ties with its competitors, Coca-cola continues to hold the lead because it has mastered a formula to keep customers coming back for more. Coke has shown that it is about more than a product, it is about spreading happiness. The brand constantly evolves its position to maintain this image.      Throughout its early years, Coca-cola’s ad campaigns focused mostly on the emphasis of the product’s core appeal. They showcased the cola as a refreshing drink that could quench thirst during any event. Images were shown of Coke bottles dripping with condensation in a way that would make one’s mout...