Soylent, A Meal Replacement with a Conscience

Soylent is a growing brand that offers meal replacement products. It stands out from competitors by maintaining a sustainable product that meets all nutritional needs. While originally targeted for tech workers in Silicon Valley, Soylent has grown to be a product everyone can use. The products include drinks, powders, supplements, and nutrition bars. 

When visiting the Soylent webpage, one can be impressed to see right off the bat how clearly Soylent delivers its brand position statement. The logo reads, "Let us take a few things off your plate," playing on the phrase 'to take [something] off your plate' meaning to lighten your load, make your life easier, as well as the idea that their products will take a few things off your plate because their products aim to replace your meals. This phrase hits Soylent’s top consumer, people who don’t have time to eat. These key features are selling points to consumers who want a healthy meal replacement with a good conscience. 

Soylent products help meet daily nutritional goals so they can be used as complete meal replacements, nutritional snacks, or supplements. Each ingredient is carefully selected and backed by science for specific functional benefits. Soylent uses sustainable plant-based protein to make sure its products meet the daily nutritional needs, and slow-burning fats to keep customers full longer. Customers can replace every meal with a Soylent product. Staying full longer will allow more time for customers to work or study, a big selling point for the brand.

Soylent products are affordable and easily available. They can be ordered on Soylent’s website or purchased at many retail stores across the country. Loyal customers of Soylent will benefit from saving money if they subscribe to a monthly subscription of Soylent products. 

Soylent has grown from being a product targeted primarily at tech employees to being a product that many people can benefit from. It stands out from competitors with the promise of sustainability and full nutritional value that is backed by science.