Words & Stuff

       When it comes to soda products, Coca-cola has been dominating the market for over a century. Seeming l y it has managed to stay on top all this time without any difficulty. While Coke is a brand whose product can sell itself, it still takes a lot of planning to keep up with the ever-changing world and the ebb and flow of product demand. Even when there are close ties with its competitors, Coca-cola continues to hold the lead because it has mastered a formula to keep customers coming back for more. Coke has shown that it is about more than a product, it is about spreading happiness. The brand constantly evolves its position to maintain this image.      Throughout its early years, Coca-cola’s ad campaigns focused mostly on the emphasis of the product’s core appeal. They showcased the cola as a refreshing drink that could quench thirst during any event. Images were shown of Coke bottles dripping with condensation in a way that would make one’s mout...

     All products to hit the market go through what is referred to as the product life cycle. This life cycle consists of four stages. These stages are introduction, growth, maturity, and decline. The amount of time a product spends in each stage depends on its success on the market. All products will meet an inevitable decline as demands fall, but there are some methods a company can use to increase the life of its product. To better understand these methods, it is first best to understand the life cycle and its stages.         A product's introduction stage is the time of introducing the product to the market. Sales are slow during the introduction stage as the public is just learning about the product and what to expect from it. The goal at this time is to spread the word about the product and attract consumer awareness. Promotion of the product during this phase is vital to its success. Once a product begins to take off it enters the growth st...

  It has been about one month since I’ve set forth with my writing journey. My first post was at the beginning of October, where I defined my goals and described how I intend to reach them. Within these few weeks, I have been learning so much. I’ve been learning more about writing, marketing, and myself. It has already been quite a journey, and I am just beginning my climb. When I first started out, I knew that it was going to be a learning experience but little did I know how much l still have left to learn. This introduction into my writing career is a mere stepping stone for what is to come. During these first few weeks, I have set up a professional profile on most social media platforms. This is a step towards being able to network with other freelance writers and creators of all sorts. I have proclaimed myself as a freelance writer and editor who offers services proofreading. To gain more experience with editing I have been doing some volunteer work through Distributed Pro...

Soylent is a growing brand that offers meal replacement products. It stands out from competitors by maintaining a sustainable product that meets all nutritional needs. While originally targeted for tech workers in Silicon Valley, Soylent has grown to be a product everyone can use. The products include drinks, powders, supplements, and nutrition bars.  When visiting the Soylent webpage, one can be impressed to see right off the bat how clearly Soylent delivers its brand position statement. The logo reads, "Let us take a few things off your plate," playing on the phrase 'to take [something] off your plate' meaning to lighten your load, make your life easier, as well as the idea that their products will take a few things off your plate because their products aim to replace your meals. This phrase hits Soylent’s top consumer, people who don’t have time to eat. These key features are selling points to consumers who want a healthy meal replacement with a good conscience.  S...

     The days of continuously checking the mail anticipating a letter are long gone. And waiting by your fax machine for a document to come through is a thing of the past! Electronic mail, or E-mail, has drastically changed the way people transfer information both professionally and casually. E-mail allows users to receive messages and documents almost instantly after being sent. With just a few clicks, you can upload various file types onto your e-mail (PDFs, photos, audio files, etc) and after a few minutes, the recipient can view, save, and print the file right from home. It is no surprise that the promptness of transmission and the ability to send large files has made e-mail one of the most used methods of sharing information today.     E-mail has positively impacted how many people communicate: college students use e-mail to chat with their professors about assignments or grades, businesses use e-mail to schedule meetings or discuss ideas wit...

    Amazon started as being a small online store that sold books and electronics and is now today a very large powerful corporation. Amazon has expanded to sell almost anything you can imagine! And that's just the tip of the iceberg. Not only do they have a large inventory, but they also offer an abundance of services: a video streaming service, music streaming service, web hosting program, video game production, cell phone service, along with others! In just the past couple of years, Amazon has even begun to open up physical stores, as well as offer a selection of fresh produce and grocery items to be delivered the same day to your doorstep! With so many useful services, it is no surprise that today Amazon is a company that most Americans, as well as non-Americans, use daily.           Amazon not only provides many convenient services to the consumer, it also has brought many jobs for people who were previously unemployed...